In another iteration of "equations will ruin art", this article talks about a successful statistical script doctoring process; [link]

Interestingly, (or depressingly) they cite two movies that appealed to me not in the least--Lincoln Lawyer would probably catch my eye on cable, but if it ended up on my Netflix queue, I wouldn't bump it to the top. And Oz just...I like the source material, but how more boring could it look?

So, while it makes sense that you can predict to a point box office and how to pander (it's not like that's a new concept--it's the spreadsheet in the background that appals), what does that to for me? If they could tell me what movies I liked they applied this to, and what changes were at their behest, I'd be fascinated.

But saying guardian superheroes do better than cursed one seems to, if I'm on the same semantic page, predict that Spiderman and Batman should do less well Superman (they cite him specifically), and the Avengers as a whole as successful as it was.

TL/DR: Send me contextualised relevant data, pls.

I saw IM3 this weekend, and boy THAT was fun. Definitely helped me get my mind off of things for a little while.

Who's the target market for this: [link] ? I thought it was a 'shop job...

Is that real? I do not understand.

Yeah, that's not real. [link]

Oh, but as long as I'm here -- I finally saw Iron Man Three, with all the trailers in the world before it, and I think the trailer for White House Down might be my favorite movie I've seen all year.

Yeah, that's not real

Oh, thank you! I didn't find the page it was used on, just saw the ew domain.

Why is my local theatre not selling ST tickets for Saturday yet??? This doesn't warrant advance advance sales? Sheeit. I keep getting excited and then clitblocked.

Fandango just sent me an email saying that ST tickets are on sale for our AMC theater. (Don't know about non-AMC theaters.)

I can buy tickets for Thursday, but nothing after the midnight showing. I do like like me some Trek, but it's not Batman, so relax, JJ.