If an ad you saw had a polar bear prominently going into an ice cave with "hibernate" on the label, what would you immediate thought be?
I had the "they don't hibernate, do they?" reaction, but I don't know that over-educated Buffistas are the best test-market group on that front.
So the pain will come back in the Spring, hungry from sleeping all Winter and ready to eat me?
I am grumpy and hate everything. that is all.
If an ad you saw had a polar bear prominently going into an ice cave with "hibernate" on the label, what would you immediate thought be?
Naptime! And then, Jealous.
I had the "they don't hibernate, do they?" reaction, but I don't know that over-educated Buffistas are the best test-market group on that front.
Yeah, I know. But it's the only place I can ask and get such quick responses.
I do also think of the Windows Hibernate thing.
I had the "they don't hibernate, do they?" reaction
As did I. TBH, I'd be kind of annoyed if I saw that ad, with a possible addition of shaky-fist at the propagation of erroneous information.
Polars bears don't hibernate, I'd think.
Then I'd think "There is no "bear" in "hibernate." Then I'd think, "What the fuck country did the Romans call Hibernia?Was it Scotland? Or Ireland? And what's the connection between why that country was called Hibernia and the word "hibernate?"
I am possibly not helpful.
Ha! You guys have been great, thanks. So the new proposed ad for our pain patch (which sends the pain into "hibernation") has a giant polar bear entering an ice den, the top of which segues into the dermal layers. Anyway, the first thing I thought was "polar bears don't hibernate" and let our marketing dept know. I'm just not sure if it's something that is going to catch the attention of anyone but Buffistas. I told my boss she owes me $5 if this campaign ends up being changed because of this issue.
As did I. TBH, I'd be kind of annoyed if I saw that ad, with a possible addition of shaky-fist at the propagation of erroneous information.
And this is my worry.